Vocci
2026
A first CES appearance covered by Forbes, CNET and TechCrunch
- 45original articles
- 4CES media awards
- 1.22Bmedia reach
Our method
The 5R Methodology
Developed through our work with 500+ Chinese companies going global. A company earns lasting trust in a new market when five relationships work together. PR content, telling the story well, and PR channels, keeping it going, are what drive all five.
Explore the five relationships
Select any part of the wheel to see what it means, who it involves, how we help, and client work that shows it in practice.
Foundation: issue and crisis management
PR and marketing: The content engine
PR and marketing
Content that tells your story well, and channels that keep it going over time. This is the engine that powers the other five relationships.
In practice
Baseus
2025
A record launch for a new audio brand at IFA Berlin
- 203original articles
- 93in Tier 1 media
- 27Best of IFA picks
NAVEE
2026
From scooter brand to mobile robotics company, in two weeks
- 16quality articles
- 500+reposts
- 80M+reach in one week
GR: Regulators, associations, compliance
Government relations
Understand the people who set the rules in each market, engage them early and openly, and make sure every message stays compliant.
In practice
Midea
2024
A pop-up at La Samaritaine, the week before the Paris Olympics
- 6,000visitors
- 2.5Mmedia impressions
LONGi
2024
Clean-energy leadership at Davos and COP28
- 1,458English-language reports
- 100×the exposure of peer energy firms
Yarbo
2026
Snow-clearing robots donated to a Toronto-area community charity
- 11original articles
- 650+reposts
- 200M+exposure
BR: Industry outreach, partnerships
Business relations
Open doors with the partners, channels and business communities that decide whether a brand succeeds locally.
In practice
Vocci
2026
A first CES appearance covered by Forbes, CNET and TechCrunch
- 45original articles
- 4CES media awards
- 1.22Bmedia reach
Baseus
2025
A record launch for a new audio brand at IFA Berlin
- 203original articles
- 93in Tier 1 media
- 27Best of IFA picks
NAVEE
2026
From scooter brand to mobile robotics company, in two weeks
- 16quality articles
- 500+reposts
- 80M+reach in one week
IR: Investors and stakeholders
Investor relations
Tell a clear, consistent story to investors, analysts and financial media in every market where you raise capital or list.
In practice
MenuSifu
2024
A North American restaurant-tech company, announced to China's business media
- 44funding stories worldwide
- 12,000+restaurants served
A leading Chinese AI company
2025
Launching an open-source AI model to Western media and developers
- 34original articles
- 662press release pickups
- 82Mreach
A leading financial platform
2025
Compliant, trust-first communications in Saudi Arabia and the Gulf
- +168%news mentions year on year
- +59%reach year on year
CSR: Community programmes
Social responsibility
Show up for the communities you sell to, through partnerships that are real, local and visible.
In practice
Bloomage Biotech
2023
A CEO voice at the UN Sustainable Development Goals Summit
- 100+outlet media database
LONGi
2024
Clean-energy leadership at Davos and COP28
- 1,458English-language reports
- 100×the exposure of peer energy firms
FOTILE
2025
A Chinese food culture evening in New York to launch a new dishwasher
- 10original reports
- 645reposts
- 370Mtotal exposure
HR: Employer brand and local talent
Human resources
Become an employer local talent wants to join, and help your teams work well across cultures.
In practice
Midea Building Technologies
2025
Cross-cultural sales training for 300 employees from around the world
- 300employees trained
Autel Energy
2026
International and Chinese media at once, for an energy brand at CES
- 1,180mentions
- 2.14Btotal reach
Henlius
2025
A global website, deck, brochure and social channels for a biopharma company
How 5R works across our business lines
Reputation
We deliver it
Our PR teams build each relationship for you: media, officials, partners, investors, communities and talent.
iMpact Global PREvents
We bring it together
Global Connect Show gathers local 5R resources in each city: chambers, officials, media, investors, universities and NGOs.
Global Connect ShowTraining
We teach it
iMpact Academy has a course for each R, so your own teams can build these relationships themselves.
iMpact Academy
Written down in two books
The method is set out in our founder's books, used by our Academy as the basis of every course.
《新出海》
Rebuild, 2025A practical handbook for Chinese companies localizing overseas, drawn from 400+ cases. Published by China Renmin University Press.
《信任》
Trust, 2026Trust as the golden key to Chinese companies' globalization: from entering a market to becoming part of it. Co-published with Shenzhen Press Group.
Which R needs work in your market?
We'll start with a quick review of where your trust is strong and where it is at risk.
Contact us