From China to the world
From going abroad to putting down roots. We have helped 500+ Chinese companies earn trust with overseas media, customers, partners, regulators and talent, through local teams on three continents.
A strong product is not enough on its own. Most problems we see are problems of trust.
What works at home can confuse or put off overseas audiences. Stories, names and messages need to be rebuilt for each market.
Chinese companies face extra questions from regulators, media and the public. Credible third-party voices matter more.
Cross-cultural misunderstandings slow sales, partnerships and hiring.
Consumer brands need launches and reviews. Industrial and technology companies need credibility with partners, investors and governments.
Consumer (B2C)
Corporate (B2B)
Reputation
Media relations, launches, social media, crisis and investor relations, with local teams in each region.
Explore reputationEvents
Meet international media, retail buyers and investors at CES, IFA and GCSx city events.
Explore eventsTraining
Training on strategy, cross-cultural sales and management, study tours and growth consulting.
Explore trainingA selection from consumer, corporate and training work.
Communication planning, sensitive-issue preparation and media strategy, with interviews for executives on Bloomberg, CGTN and Yicai and a feature in the Financial Times.
For the wearable brand's debut we put quality first: 80+ outlets and 150+ journalists screened, an online briefing for key media who could not attend, and a slot at our Global Connect Show media day.
Design, build, staffing and publicity delivered in three weeks, plus introductions to local Chinese-French elected officials and community associations ahead of Midea's next market push.
Spokesperson training, event PR and a custom database of 100+ overseas media for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.
A message house, fact sheet and a media list of nearly 100 journalists built from scratch. At the opening we connected the team with Dallas-area officials, who shared the news on their own channels.
Employee interviews and stories, ESG and RE+ trade show content, all written to attract local talent.
Tell us your market, your goal and your timing. We'll reply within 24 hours.
Contact us