Training
From going abroad to putting down roots. We give companies the knowledge and skills to win trust in overseas markets, taught by practitioners who have done the work.
We are not a general training company. We only teach going global, and every case comes from our own work with 500+ companies since 2020.
The 5R methodology opens trust in a new market across five relationships.
Across major industries, with what worked and the mistakes to avoid.
Led by founder Chris Pereira, with Chinese and Western experts with 20+ years each.
Each course is aimed at the people responsible for that relationship.
GR
Building government relations abroad and putting them into practice.
For heads of international business and external affairs
BR
Cross-cultural business development and key account sales.
For sales directors, BD and marketing leads
IR
Communicating with overseas capital markets and earning their trust.
For CFOs, IR and fundraising teams
CSR
Telling your CSR story and earning community trust.
For brand directors and heads of PR
HR
Employer branding, cross-cultural teams and talent incentives.
For CHROs, overseas HR and expatriate managers
5R
How Chinese companies build a 5R system to grow overseas.
For founders and leadership teams
Covering learning, practice and growth. Choose one, or combine them into a longer programme.
Half-day or full-day sessions, online or in person, designed around your team.
Best for mid-size and large companies with an overseas team
Learn alongside other companies facing the same questions.
Best for companies planning their first markets
Five to seven days of company visits, expert classes, discussion and introductions abroad.
Best for founders, executives and heads of overseas business
Market insight and entry strategy, capability building and introductions to key partners, in milestones.
Best for companies with a target market but no local capability yet
A dedicated advisor and expert panel, with a monthly workshop and day-to-day support.
Best for companies that want long-term support
Focused coaching for a single need, such as preparing a CEO for international media.
Best for executives before a launch, show or interview
Including sessions for international staff in Chinese companies and for Chinese managers leading international teams.
From leadership teams at global groups to marketing teams before their first launch abroad.
A three-hour in-person workshop on B2B business development, B2B sales and local communication, held when Midea's global teams gathered in China.
The 5R methodology, cross-cultural communication and management, and brand crisis management.
A 2.5-hour session for the group's senior leadership, held in person and online.
A three-hour workshop on the 5R methodology and local trust for managers about to be posted overseas.
A review of 23 outlets and 27 journalists, interview techniques and a mock interview, in a one-to-one session.
The 5R methodology, the essentials of localization and overseas communication, for company leaders deciding their global strategy.
Also trained: Tencent, ZTE, 1688, Pop Mart, HEYTEA, DNAKE, JUSDA and Dedao alumni in Singapore
University and business school partners
Led by Chris Pereira and Weijing Tang, Partner and Dean of iMpact Academy.
彭家荣
Going-global strategy and PR, 20+ years
唐薇晶
Dean; brand PR and communications, 16+ years
高超
Corporate strategy and PR, 20+ years
印红
Brand and crisis PR, 20+ years
孙东升
Global brand operations, 20+ years
江玉林
Overseas HR, 20+ years
孙艳华
Overseas compliance, 20+ years
胡斌
Brand operations and go-to-market, 20+ years
Tell us about your team, your markets and what you want them to be able to do. Pricing depends on length, group size and how much we customize.
Email [email protected]