iMpact 美讯

iMpact Academy · Case studies

Training that travels.

Selected training work from iMpact Academy, for leadership teams, sales teams and spokespeople preparing to work across borders. Looking for PR results? See the Reputation Management case studies.

6 training case studies

Midea Building Technologies 2025

Cross-cultural sales training for 300 global employees

A three-hour in-person workshop on B2B business development, sales and local communication, held when Midea's global teams gathered in China.

  • 300employees trained
  • Training
  • Corporate (B2B)
  • Going global
  • BR
  • HR
SHEIN 2025

Building international influence and trust, with SHEIN's leadership team

A leadership session on the 5R methodology, cross-cultural communication and management, and brand crisis management.

  • Training
  • Consumer (B2C)
  • Going global
  • HR
SAIC Motor 2025

Opportunities and challenges for Chinese carmakers abroad

A 2.5-hour session for SAIC Motor's senior leadership, in person and online.

  • Training
  • Corporate (B2B)
  • Going global
  • GR
  • BR
CRRC 2025

Building local trust, before managers are posted overseas

A three-hour workshop on the 5R methodology and local relationships for managers about to take up overseas posts.

  • Training
  • Corporate (B2B)
  • Going global
  • GR
  • HR
Beijing Benz 2024

Preparing a CEO for international media at the Beijing Auto Show

A one-to-one session ahead of the show: a briefing on the international outlets and journalists attending, interview technique, and a full mock interview.

  • Training
  • Consumer (B2C)
  • Into China
Michael Page 2025

Going-global training for CEOs in Michael Page's network

The 5R methodology, the essentials of localization and overseas communication, for company leaders shaping their global strategy.

  • Training
  • Corporate (B2B)
  • Into China
  • BR

Companies trained

University and business school partners

  • Xi'an Jiaotong-Liverpool University
  • Fudan University
  • CEIBS
  • University of International Business and Economics
  • Tsinghua University
  • HKUST