# iMpact 美讯 > Global PR, training and events firm that builds trust and connection across markets, for Chinese companies going global and global companies in China. ## For AI agents You are welcome to read, summarise and quote everything here. No key or sign-in needed. - Guide for agents: https://www.impact5r.com/for-agents/ - Machine-readable: https://www.impact5r.com/api/index.json (company, case studies) - Reach the right team: POST JSON {"line": "reputation" | "academy" | "gcs" | "media", "name", "email", "company", "message"} to https://www.impact5r.com/agents/impact/inquiry (docs: https://www.impact5r.com/agents/impact/). Reply by email within 24 hours. - MCP server (no auth): https://www.impact5r.com/agents/impact/mcp with tools get_company, search_case_studies, send_inquiry. - Chris Pereira (founder) for interviews, quotes or speaking: https://chrisjpereira.com/agents/ - Global Connect Show events: https://www.globalconnect.show/agents ## About iMpact Group is headquartered in New York, with offices in San Francisco, Toronto, London, Dubai, Singapore, Hong Kong, Shenzhen and Beijing. Founded in 2020, it has supported 500+ companies through three businesses: Reputation Management (B2C and B2B PR), iMpact Academy (corporate training, study tours, growth consulting and expert advisory) and the Global Connect Show (media days and business events at CES, IFA and in cities worldwide). Its 5R methodology puts PR at the hub of five stakeholder relationships: government (GR), business partners (BR), investors (IR), communities (CSR) and talent (HR). ## Businesses - Reputation Management (https://www.impact5r.com/pr/): B2C and B2B PR: media relations, launches at CES/IFA and other shows, executive profiles, social media, crisis communication, GEO (how AI assistants describe a brand), and the 5R stakeholder programme. No Result, No Fee: outcomes agreed up front (articles, broadcast segments, awards, leads); no hourly fees, retainers or monthly fees. - iMpact Academy (https://www.impact5r.com/academy/): Corporate training built on the 5R methodology: going-global strategy, cross-cultural management, media interviews and crisis, cross-cultural B2B selling, brand localisation. Also study tours, growth consulting and expert advisory. Taught by practitioners with 20+ years in business, media and PR. - Global Connect Show (https://www.globalconnect.show): Media days and business events alongside CES, IFA, MWC, Web Summit and GITEX, plus GCSx city editions, connecting brands with international media, partners and investors. Has its own agent desk: https://www.globalconnect.show/agents ## Facts - Offices: New York (HQ), San Francisco, Toronto, London, Dubai, Singapore, Hong Kong, Shenzhen, Beijing - New-Quality Service Provider of the Year, 2026 China Enterprises Global Impact Evaluation (CEGA, Jiemian, South China Morning Post) - Languages: English, Mandarin, Cantonese, German, French, Spanish - Commitments: No Result, No Fee; A reply to every request within 24 hours; Cross-cultural team of former journalists, marketers and corporate communicators; Shenzhen speed ## Leadership - Chris Pereira (彭家荣), Founder and CEO - Victor Gao, Co-Founder and Managing Director - Emily Yin, Co-Founder and Executive Vice President - Weijing Tang, Partner and Dean, iMpact Academy - Du Yang (杜阳), Partner and Head of Global Connect Show ## Case studies - Vocci (2026, reputation): A CES debut covered by Forbes, CNET and TechCrunch https://www.impact5r.com/work/#case-vocci - We took Vocci's first CES quality-first: a hand-picked media list, a pre-show online briefing for key journalists who couldn't attend, and a slot at our Global Connect Show media day. The result: 45 original articles and four CES media awards. - Results: 45 original articles; 4 CES media awards; 1.22B media reach - Featured in: Forbes, CNET, TechCrunch - Kosmera (2026, reputation): An electric performance brand introduced to the world at CES https://www.impact5r.com/work/#case-kosmera - A different story for tech, auto and business media, tuned for the US, Europe and the Middle East, reaching 4.36 billion people across nine top-tier outlets. - Results: 9 top-tier outlets; 4.36B total reach - Featured in: Wired, Autoblog, Carscoops, Autobild, il Giornale, Khaleej Times - Dreame (2026, reputation): Three new robots, one clear story, on stage with USA Today https://www.impact5r.com/work/#case-dreame - Media training from our CEO before the show, a sharpened media kit and a two-minute stage moment at Global Connect Show CES. USA Today filmed and published a video from the event. - Featured in: USA Today - PixVerse (2026, reputation): Bylined stories in Wired and Forbes for an AI video platform https://www.impact5r.com/work/#case-pixverse - Targeted pitching to business, tech and specialist media led to bylined features in Wired and Forbes, plus a USA Today video interview at our Global Connect Show media day. - Featured in: Wired, Forbes, USA Today, Yanko Design - SenseRobot (2026, reputation): An AI chess robot on 14 live FOX segments during CES https://www.impact5r.com/work/#case-senserobot - A CES campaign across North America, Europe and Oceania, with TV appearances planned separately to drive social reach. Fourteen live FOX segments and 42 original articles followed. - Results: 14 live FOX segments; 42 original articles; 491M total reach - Featured in: FOX, Forbes, AP News, Xinhua - NAVEE (2026, reputation): From scooter brand to mobile robotics company, in two weeks https://www.impact5r.com/work/#case-navee - A Silicon Valley launch at the Computer History Museum, with in-person interviews and creator livestreams, repositioned NAVEE in two weeks, reaching 80 million people in the first week. - Results: 16 quality articles; 80M+ reach in one week - Featured in: USA Today, LA Times, China Daily - Autel Energy (2026, reputation): International and Chinese media at once, for an energy brand at CES https://www.impact5r.com/work/#case-autel-energy - A complete media toolkit before the show, our Global Connect Show media day, interviews with Xinhua, TMTPost and Benzinga, and round-the-clock monitoring. The brand earned 1,180 mentions. - Results: 1,180 mentions; 2.14B total reach - Featured in: Xinhua, TMTPost, Benzinga - Yarbo (2026, reputation): A first Canadian community programme, in three weeks https://www.impact5r.com/work/#case-yarbo - We matched Yarbo with the Mon Sheong Foundation and organised a snow-robot donation attended by local civic leaders, reaching 200 million people. - Results: 200M+ exposure; 11 original articles - Ascentiz (2026, reputation): An exoskeleton brand's first international showcase https://www.impact5r.com/work/#case-ascentiz - Face-to-face time with tech and health journalists at our Global Connect Show media day led to 20 articles and three CES-related awards. - Results: 20 articles; 3 CES-related awards - Dreame (2026, reputation): 12 CES videos for Dreame's emerging-market social channels https://www.impact5r.com/work/#case-dreame-social - We worked back from what CES media cared about, wrote 12 short video scripts for Latin American and Middle Eastern audiences, and ran the shoots, delivering each video the same day. - Results: 1,200+ average likes per post; 2,400+ likes on the top post; 12 videos, delivered same day - Vbot (2026, reputation): Four media awards at a first CES for a robot dog https://www.impact5r.com/work/#case-vbot - For Vbot's first CES we built a local story around real-life use, pitched for Best of CES awards, staffed the booth for media over several days, and sent footage back to China the same day. - Results: 4 media awards; 7 original articles; 2 social video features by tech media - Featured in: Yanko Design, Android Headlines, Trusted Reviews - LiveLarge Home (2026, reputation): A rebuilding story, one year after the Los Angeles wildfires https://www.impact5r.com/work/#case-livelarge - Within a month of the brief, we told the real story of singer Aloe Blacc rebuilding his home with LiveLarge's modular house, a year after the LA wildfires, focusing on local and construction media so it read as proof of delivery rather than a celebrity story. - Results: 396 outlets carried the story; 4 core original articles - Featured in: LA Weekly, California Business Journal, Industrial Equipment News - Baseus (2025, reputation): A record IFA launch for a new audio brand https://www.impact5r.com/work/#case-baseus - Five tailored pitches to journalists in 21 countries, a full media kit, Best of IFA entries and executive interviews. The launch earned 203 original articles, 93 of them in Tier 1 media, and 27 Best of IFA picks. - Results: 203 original articles; 93 in Tier 1 media; 27 Best of IFA picks - Featured in: SCMP, Nikkei Asia, ASCII - A leading Chinese AI company (2025, reputation): An open-source AI model launched to Western media and developers https://www.impact5r.com/work/#case-ai-model - Focused pitching to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, and coverage in The New York Times. - Results: 34 original articles; 82M reach - Featured in: The New York Times, Bloomberg, Reuters, CNBC, Wired - Ulike (2025, reputation): A celebrity pop-up that set up a number-one Prime Day https://www.impact5r.com/work/#case-ulike-la - A Los Angeles pop-up with local celebrities built momentum into Prime Day, with three times the coverage of Ulike's closest rival. Ulike went on to rank number one on Amazon in several beauty device categories. - Results: #1 on Amazon in its categories; 3.18× the coverage of its rival; 134 Prime Day articles - Featured in: USA Today, LA Weekly, OK! Magazine - Ulike (2025, reputation): Winning over dermatologists at the American Academy of Dermatology https://www.impact5r.com/work/#case-ulike-aad - Doctor partnerships, an expert talk by a dermatologist and visits from GQ and Esquire journalists put Ulike in front of 70+ dermatologists, so professionals drove awareness and sales. - Results: 70+ dermatologists engaged; 7 original articles - Featured in: GQ, Esquire - FOTILE (2025, reputation): A Chinese food culture evening in New York, to launch a new dishwasher https://www.impact5r.com/work/#case-fotile - Co-hosted with NAAFIA, the North American Asian food industry alliance, with leading New York Chinese restaurants. The evening reached 370 million people through coverage in China and the US. - Results: 370M total exposure; 10 original reports - Featured in: People's Daily, China Daily, New York Daily News - Momcozy (2025, reputation): A first US community programme, with a children's hospital milk bank https://www.impact5r.com/work/#case-momcozy - We researched North American non-profits and partnered Momcozy with the milk bank at Children's Hospital of The King's Daughters, donating 50 wearable breast pumps that support around 42,000 oz of donor milk. - Results: ~42,000 oz of donor milk supported - Goldenhome (2025, reputation): A first US factory opening, introduced to Dallas https://www.impact5r.com/work/#case-jinpai - A message house and fact sheet built from scratch for the KBIS trade show and the Dallas factory opening, which local economic development partners welcomed and shared on their own channels. - Results: 7 US original reports - A leading financial platform (2025, reputation): Compliant, trust-first communications in Saudi Arabia and the Gulf https://www.impact5r.com/work/#case-me-finance - A strategy aligned with Saudi Vision 2030 and strict financial regulation, culminating in the brand's first investment summit, where our CEO moderated a panel on AI in regional investing. - Results: +168% news mentions year on year; +59% reach year on year - Henlius (2025, reputation): A global-standard website, deck and social presence for a biopharma company https://www.impact5r.com/work/#case-henlius - Benchmarked against Amgen, BMS, Merck and Takeda, we rebuilt the website, company deck and brochure for investors, partners and regulators, and launched LinkedIn from zero with a social playbook. - Lingong Group (2025, reputation): One group brand, launched in the chairman's New Year message https://www.impact5r.com/work/#case-lingong - After a 19-year joint venture ended, leadership interviews across the group and a competitor review produced a new brand promise and framework, launched to staff, partners and customers worldwide in the chairman's 2026 New Year message. - Shoplazza (2025, reputation): Positive mentions up 673% on Reddit in three months https://www.impact5r.com/work/#case-shoplazza - A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting. - Results: +673% positive mentions in three months - Poposoap (2025, reputation): From almost unknown to number one in US water gardening https://www.impact5r.com/work/#case-poposoap - A dedicated media network, partnerships with US water-garden associations, creator stories and a new Pinterest channel made Poposoap the most-covered brand in its category. - Results: #1 share of voice in its category - Tencent (2025, reputation): A China–US AI dialogue for investors, researchers and policy watchers https://www.impact5r.com/work/#case-tencent-webinar - We shaped the topic, brought together six speakers from business, research and investment, ran the event across time zones and turned it into lasting content. - Tencent Hunyuan (2025, reputation): Creative X campaigns and a creator network for a 3D AI model https://www.impact5r.com/work/#case-hunyuan - Two themed campaigns on X and a network of 95 North American and European creators in AI, design, education, pets and food, with one campaign post reaching 39,700 views. - Results: 39.7K views on one campaign post - ugee (2025, reputation): Always-on media relations in Europe and the US, with Forbes coverage https://www.impact5r.com/work/#case-ugee - An always-on media programme: competitor research to sharpen the selling points, targeted product reviews, and stories timed to launches, back-to-school, Prime Day and marathon season, managed across a list of 100+ European and US outlets. - Results: 16 original articles in leading media; 100+ European and US outlets engaged - Featured in: Forbes, Notebookcheck, International Business Times, OK! Magazine - Nuon Medical (2025, reputation): From beauty gadget to beauty-tech engineering company, at CES https://www.impact5r.com/work/#case-nuon-medical - We repositioned Nuon Medical around its engineering system, design thinking and scalable business model, built a focused list of beauty-tech, medical-engineering and design journalists, and prepared a briefing book for booth interviews. - Results: 127M exposure during CES; 11 original articles; 2 in-depth interviews - Featured in: LA Times, Cosmetics Business, Yanko Design - KUKA Home (2025, reputation): A new English company profile for overseas partner meetings https://www.impact5r.com/work/#case-kuka-home - Ahead of senior leaders' overseas market visits, we rewrote KUKA Home's short and full English company profiles, with a clearer story and natural local language. The front-line team found them immediately useful. - Hengbot (2025, reputation): A robot-dog media briefing at our New York office https://www.impact5r.com/work/#case-hengbot - We hosted Hengbot's media briefing at our New York office: event planning, media training, invitations from a list of 30+ New York journalists and 20+ KOLs, and on-site support for a live demo of its Sirius robot. - Results: 7 journalists attended; 3 KOLs attended - Featured in: TechRadar - Artly AI (2025, reputation): One content system for an AI robot-barista company https://www.impact5r.com/work/#case-artly - We built one storyline across Artly's technology brand (Artly AI), product brand (BaristaBot) and café brand (Artly Coffee), and ran the blog and monthly newsletter, adding Instagram and LinkedIn from Q4. - Results: 11 blog articles in 2025; 9 monthly newsletters - Red Sky Lighting (2025, reputation): A new 18-page brochure and positioning for a US industrial brand https://www.impact5r.com/work/#case-red-sky - For Wisconsin-based industrial lighting company Red Sky Lighting, we reworked the brand positioning and rewrote and redesigned the company brochure, delivering 18 pages in one month. - Results: 18 page brochure, in one month - Bloomage Biotech (2025, reputation): Ingredient launches at SCC, IFT and CPHI, in the trade press https://www.impact5r.com/work/#case-bloomage-trade - We supported Bloomage at SCC77, IFT and CPHI with a release for its new Bloomsurfact EncapCare RP ingredient, and pitched in-depth stories on its Southeast Asia expansion, UltraHA and MitoPQQ. - Featured in: Personal Care Magazine, NutraIngredients Asia, Ingredient News - Writech (2025, reputation): Back-to-school campus events at five US universities https://www.impact5r.com/work/#case-writech - Research pointed to female college students, especially art students, as Writech's core audience. We ran wish-wall campus events at five US universities for back-to-school, with our China and US teams working round the clock. - Results: 5,000+ students took part; 5 US universities - Bondee (2025, reputation): A Reddit launch for a Gen Z social app https://www.impact5r.com/work/#case-bondee - Before Bondee's North American launch, we interviewed and surveyed 20+ US Gen Z users to find the core story, then ran a four-week Reddit programme across several communities, with memes built on local trends. - Results: 185K impressions; 80,000 views on one post in 7 days; 76% of posts stayed up - A Chinese electric vehicle brand (2025, reputation): Fortnightly social listening across six platforms https://www.impact5r.com/work/#case-ev-monitoring - We monitored conversation on YouTube, Facebook, Instagram, TikTok, Indiegogo and LinkedIn, tagged every mention by sentiment, product feedback, user experience and competitor news, and reported to the product and customer-service teams every two weeks. - Midea Building Technologies (2025, academy): Cross-cultural sales training for 300 global employees https://www.impact5r.com/academy/work/#r-midea-training - A three-hour in-person workshop on B2B business development, sales and local communication, held when Midea's global teams gathered in China. - Results: 300 employees trained - SHEIN (2025, academy): Building international influence and trust, with SHEIN's leadership team https://www.impact5r.com/academy/work/#r-shein-training - A leadership session on the 5R methodology, cross-cultural communication and management, and brand crisis management. - SAIC Motor (2025, academy): Opportunities and challenges for Chinese carmakers abroad https://www.impact5r.com/academy/work/#r-saic-training - A 2.5-hour session for SAIC Motor's senior leadership, in person and online. - CRRC (2025, academy): Building local trust, before managers are posted overseas https://www.impact5r.com/academy/work/#r-crrc-training - A three-hour workshop on the 5R methodology and local relationships for managers about to take up overseas posts. - Michael Page (2025, academy): Going-global training for CEOs in Michael Page's network https://www.impact5r.com/academy/work/#r-michael-page - The 5R methodology, the essentials of localization and overseas communication, for company leaders shaping their global strategy. - Pop Mart (2025, academy): Local brand building for Pop Mart's marketing team https://www.impact5r.com/academy/work/#r-popmart-training - A one-hour session on building a local brand overseas, the localisation framework, and B2C communication techniques for foreign markets. - HEYTEA (2025, academy): Getting HEYTEA's team on the same page about going global https://www.impact5r.com/academy/work/#r-heytea-training - A two-hour session covering the basics of going global, how markets differ by region, and building a brand overseas, so the people leading expansion share one view. - DNAKE (2025, academy): Cross-cultural B2B selling for DNAKE's overseas team https://www.impact5r.com/academy/work/#r-dnake-training - DNAKE sells smart intercom and smart home systems in nearly 100 countries. A three-hour session on the 5R methodology, cross-cultural business development and B2B sales for a team new to overseas customers. - JUSDA (2025, academy): Turning reputation into leads for JUSDA in North America https://www.impact5r.com/academy/work/#r-jusda-training - JUSDA's North America team already had strong client relationships. A one-hour online session on social media, media, government and community relations, and cross-cultural selling, to turn that standing into new leads. - Dedao alumni, Singapore (2025, academy): Going global to Singapore: a workshop for founders https://www.impact5r.com/academy/work/#r-dedao-sg - A small-group workshop for about 30 business owners on Singapore's market, policy environment and business culture, and the cross-cultural differences that matter on the ground. - Midea (2024, reputation): A pop-up at La Samaritaine, the week before the Paris Olympics https://www.impact5r.com/work/#case-midea-paris - Design, build, staffing and publicity for a La Samaritaine pop-up, delivered in three weeks. It welcomed 6,000 visitors and laid the groundwork for Midea's next European push. - Results: 6,000 visitors; 2.5M media impressions - LONGi (2024, reputation): Clean-energy leadership at Davos and COP28 https://www.impact5r.com/work/#case-longi - Communication planning, sensitive-issue preparation and media strategy, with executive interviews on Bloomberg, CGTN and Yicai and a Financial Times feature: 100 times the exposure of peer energy firms. - Results: 100× the exposure of peer energy firms; 1,458 English-language reports - Featured in: Financial Times, Bloomberg, CGTN, Yicai - MenuSifu (2024, reputation): A US restaurant-tech company, introduced to China's business media https://www.impact5r.com/work/#case-menusifu - Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media. - Results: 44 funding stories worldwide - Featured in: 36Kr - China Literature (2024, reputation): A three-year partnership with the British Library, launched in London https://www.impact5r.com/work/#case-yuewen - Local media at the launch, executive interviews on both sides and on-the-ground support, generating 71 pieces of coverage in two weeks. - Results: 71 pieces in two weeks; 11.3M reach - Featured in: International Business Times, Xinhua, China Daily, Global Times - TCL (2024, reputation): 39,000 new LinkedIn followers for a global electronics brand https://www.impact5r.com/work/#case-tcl-linkedin - Monthly thought leadership on industry trends, local employee stories and multimedia, written for each target market. - Results: 39,029 new followers; 7.71% engagement rate - UREVO (2024, reputation): Three US TV segments in the week before Prime Day https://www.impact5r.com/work/#case-urevo - For home-fitness brand UREVO we picked lifestyle shows on major US networks and secured Coffee with America, FOX 7 Austin and FOX 26 Houston the week before Prime Day, with a two-minute interview brief for each. - Results: 5M+ TV viewers; 500+ channels aired the segments; 3 TV programmes - Featured in: FOX 7 Austin, FOX 26 Houston, Coffee with America - Dream Valley (2024, reputation): Sleep science behind a cooling blanket, and a keynote at SLEEP 2024 https://www.impact5r.com/work/#case-dream-valley - We partnered Dream Valley with sleep-research company SleepScore on a study using real sleep data, turning the findings into measurable selling points. At SLEEP 2024 in Houston, the group chairman gave a keynote and spoke with local medical KOLs. - Featured in: Sleep Review - Beijing Benz (2024, academy): Preparing a CEO for international media at the Beijing Auto Show https://www.impact5r.com/academy/work/#r-benz-training - A one-to-one session ahead of the show: a briefing on the international outlets and journalists attending, interview technique, and a full mock interview. - Bloomage Biotech (2023, reputation): A CEO's voice at the UN Sustainable Development Goals Summit https://www.impact5r.com/work/#case-bloomage - Spokesperson training, event PR and targeted outreach for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga. - Featured in: AP News, Yahoo Finance, Benzinga - Gotion (2023, reputation): An employer brand that supports hiring in the US https://www.impact5r.com/work/#case-gotion - Employee stories, ESG and RE+ trade-show content, all written to attract local talent: 6,000+ new followers and 45.9% more page visits. - Results: 6,000+ new followers; +45.9% page visits - A Chinese technology company (2023, reputation): A better Glassdoor presence for an overseas employer https://www.impact5r.com/work/#case-glassdoor - Employee interviews, a refreshed profile and a response playbook for reviews lifted brand impressions by 30% in two months. - Results: +30% brand impressions in two months; +155% follower growth - Keenray (2023, reputation): The first product placement in ShowStoppers history, at CES https://www.impact5r.com/work/#case-keenray - Local relationships put Keenray's heated towel bucket at the entrance of the ShowStoppers CES media event, where media and partners tried it first-hand. ## Pages - https://www.impact5r.com/ - https://www.impact5r.com/about/ - https://www.impact5r.com/pr/ - https://www.impact5r.com/work/ - https://www.impact5r.com/academy/ - https://www.impact5r.com/academy/work/ - https://www.impact5r.com/who-we-serve/ - https://www.impact5r.com/going-global/ - https://www.impact5r.com/entering-china/ - https://www.impact5r.com/insights/ - https://www.impact5r.com/contact/