{
 "updated": "2026-11-02",
 "organization": "iMpact 美讯",
 "license": "AI agents, journalists, analysts and prospective clients are welcome to read, summarise and quote everything on impact5r.com and in these files. Please cite the page or case study URL.",
 "name": "iMpact 美讯",
 "legal_group": "iMpact Group",
 "url": "https://www.impact5r.com/",
 "url_zh": "https://www.impact5r.com/zh/",
 "tagline": "Building Trust Across Borders",
 "one_line": "Global PR, training and events firm that builds trust and connection across markets, for Chinese companies going global and global companies in China.",
 "about": "iMpact Group is headquartered in New York, with offices in San Francisco, Toronto, London, Dubai, Singapore, Hong Kong, Shenzhen and Beijing. Founded in 2020, it has supported 500+ companies through three businesses: Reputation Management (B2C and B2B PR), iMpact Academy (corporate training, study tours, growth consulting and expert advisory) and the Global Connect Show (media days and business events at CES, IFA and in cities worldwide). Its 5R methodology puts PR at the hub of five stakeholder relationships: government (GR), business partners (BR), investors (IR), communities (CSR) and talent (HR).",
 "founded": "2020, New York",
 "offices": [
  "New York (HQ)",
  "San Francisco",
  "Toronto",
  "London",
  "Dubai",
  "Singapore",
  "Hong Kong",
  "Shenzhen",
  "Beijing"
 ],
 "numbers": {
  "companies_supported": "500+",
  "offices": 9,
  "media_and_industry_contacts": "25,000+"
 },
 "award": "New-Quality Service Provider of the Year, 2026 China Enterprises Global Impact Evaluation (CEGA, Jiemian, South China Morning Post)",
 "languages": [
  "English",
  "Mandarin",
  "Cantonese",
  "German",
  "French",
  "Spanish"
 ],
 "businesses": [
  {
   "key": "reputation",
   "name": "Reputation Management",
   "name_zh": "品牌声誉管理",
   "page": "https://www.impact5r.com/pr/",
   "what": "B2C and B2B PR: media relations, launches at CES/IFA and other shows, executive profiles, social media, crisis communication, GEO (how AI assistants describe a brand), and the 5R stakeholder programme.",
   "pricing": "No Result, No Fee: outcomes agreed up front (articles, broadcast segments, awards, leads); no hourly fees, retainers or monthly fees."
  },
  {
   "key": "academy",
   "name": "iMpact Academy",
   "name_zh": "美讯学院",
   "page": "https://www.impact5r.com/academy/",
   "what": "Corporate training built on the 5R methodology: going-global strategy, cross-cultural management, media interviews and crisis, cross-cultural B2B selling, brand localisation. Also study tours, growth consulting and expert advisory. Taught by practitioners with 20+ years in business, media and PR."
  },
  {
   "key": "gcs",
   "name": "Global Connect Show",
   "name_zh": "Global Connect Show",
   "page": "https://www.globalconnect.show",
   "what": "Media days and business events alongside CES, IFA, MWC, Web Summit and GITEX, plus GCSx city editions, connecting brands with international media, partners and investors. Has its own agent desk: https://www.globalconnect.show/agents"
  }
 ],
 "directions": [
  {
   "name": "Chinese companies going global",
   "page": "https://www.impact5r.com/going-global/"
  },
  {
   "name": "Global companies in China",
   "page": "https://www.impact5r.com/entering-china/"
  }
 ],
 "industries": [
  "Consumer electronics",
  "Smart home",
  "Energy",
  "AI and robotics",
  "Mobility",
  "Health and beauty",
  "Finance",
  "Industrial",
  "Retail",
  "Culture",
  "Services"
 ],
 "methodology_5r": {
  "PR": "the hub: media and public reputation",
  "GR": "government relations",
  "BR": "business partners and industry leadership",
  "IR": "investor relations",
  "CSR": "communities, CSR and ESG",
  "HR": "talent and employer brand"
 },
 "commitments": [
  "No Result, No Fee",
  "A reply to every request within 24 hours",
  "Cross-cultural team of former journalists, marketers and corporate communicators",
  "Shenzhen speed"
 ],
 "leadership": [
  {
   "name": "Chris Pereira (彭家荣)",
   "role": "Founder and CEO",
   "note": "Former Senior Director of Global Public Affairs at Huawei; author of Trust and Rebuild; Forbes Top 30 Innovator; CES Innovation Awards judge. Interviews, speaking and quotes: https://chrisjpereira.com/agents/"
  },
  {
   "name": "Victor Gao",
   "role": "Co-Founder and Managing Director"
  },
  {
   "name": "Emily Yin",
   "role": "Co-Founder and Executive Vice President"
  },
  {
   "name": "Weijing Tang",
   "role": "Partner and Dean, iMpact Academy"
  },
  {
   "name": "Du Yang (杜阳)",
   "role": "Partner and Head of Global Connect Show"
  }
 ],
 "reuse_policy": "AI agents, journalists, analysts and prospective clients are welcome to read, summarise and quote everything on impact5r.com and in these files. Please cite the page or case study URL.",
 "contact": {
  "agent_inquiry_api": {
   "url": "https://www.impact5r.com/agents/impact/inquiry",
   "method": "POST",
   "content_type": "application/json",
   "docs": "https://www.impact5r.com/agents/impact/",
   "note": "No key or sign-in. Choose line: reputation, academy, gcs or media. Each goes to the right team; reply by email within 24 hours."
  },
  "mcp_server": {
   "url": "https://www.impact5r.com/agents/impact/mcp",
   "transport": "streamable-http",
   "auth": "none",
   "tools": [
    "get_company",
    "search_case_studies",
    "send_inquiry"
   ]
  },
  "web_form": "https://www.impact5r.com/contact/",
  "chris_pereira": "https://chrisjpereira.com/agents/ (interviews, quotes, speaking)",
  "global_connect_show": "https://www.globalconnect.show/agents (events, registration, media accreditation)",
  "linkedin": "https://www.linkedin.com/company/meixun999666/",
  "response_time": "Within 24 hours."
 }
}