{
 "updated": "2026-11-02",
 "organization": "iMpact 美讯",
 "license": "AI agents, journalists, analysts and prospective clients are welcome to read, summarise and quote everything on impact5r.com and in these files. Please cite the page or case study URL.",
 "count": 58,
 "cases": [
  {
   "id": "vocci",
   "client": "Vocci",
   "client_zh": "Vocci",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "tech",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "A CES debut covered by Forbes, CNET and TechCrunch",
   "title_zh": "CES 首秀即获 Forbes、CNET、TechCrunch 报道",
   "summary": "We took Vocci's first CES quality-first: a hand-picked media list, a pre-show online briefing for key journalists who couldn't attend, and a slot at our Global Connect Show media day. The result: 45 original articles and four CES media awards.",
   "summary_zh": "Vocci 首次亮相 CES，美讯坚持“媒体质量优先”：精选媒体名单，为无法到场的重点记者提前组织线上讲解，并安排品牌登上 Global Connect Show 媒体日。最终收获 45 篇原生报道与 4 项 CES 媒体奖项。",
   "results": [
    {
     "value": "45",
     "label": "original articles"
    },
    {
     "value": "4",
     "label": "CES media awards"
    },
    {
     "value": "1.22B",
     "label": "media reach"
    }
   ],
   "featured_in": [
    "Forbes",
    "CNET",
    "TechCrunch"
   ],
   "url": "https://www.impact5r.com/work/#case-vocci"
  },
  {
   "id": "kosmera",
   "client": "Kosmera",
   "client_zh": "Kosmera",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "mobility",
   "region": "Global",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "An electric performance brand introduced to the world at CES",
   "title_zh": "分层叙事，助力新品牌 CES 首秀获全球媒体背书",
   "summary": "A different story for tech, auto and business media, tuned for the US, Europe and the Middle East, reaching 4.36 billion people across nine top-tier outlets.",
   "summary_zh": "针对科技、汽车与财经媒体讲述不同故事，并按美国、欧洲与中东市场差异化定调，9 家头部媒体报道，全球触达 43.6 亿。",
   "results": [
    {
     "value": "9",
     "label": "top-tier outlets"
    },
    {
     "value": "4.36B",
     "label": "total reach"
    }
   ],
   "featured_in": [
    "Wired",
    "Autoblog",
    "Carscoops",
    "Autobild",
    "il Giornale",
    "Khaleej Times"
   ],
   "url": "https://www.impact5r.com/work/#case-kosmera"
  },
  {
   "id": "dreame",
   "client": "Dreame",
   "client_zh": "追觅",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "Three new robots, one clear story, on stage with USA Today",
   "title_zh": "在与 USA Today 联合举办的 GCS 上讲清三款新品的品牌故事",
   "summary": "Media training from our CEO before the show, a sharpened media kit and a two-minute stage moment at Global Connect Show CES. USA Today filmed and published a video from the event.",
   "summary_zh": "展前由美讯 CEO 亲授媒体沟通培训，优化 Media Kit，并在 Global Connect Show CES 登台展示 2 分钟。USA Today 现场拍摄并发布视频报道。",
   "results": [],
   "featured_in": [
    "USA Today"
   ],
   "url": "https://www.impact5r.com/work/#case-dreame"
  },
  {
   "id": "pixverse",
   "client": "PixVerse",
   "client_zh": "PixVerse",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "ai",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "Bylined stories in Wired and Forbes for an AI video platform",
   "title_zh": "AI 视频平台获 Wired、Forbes 署名报道",
   "summary": "Targeted pitching to business, tech and specialist media led to bylined features in Wired and Forbes, plus a USA Today video interview at our Global Connect Show media day.",
   "summary_zh": "向财经、科技与垂类媒体精准 Pitch，获 Wired 与 Forbes 署名报道，并在 Global Connect Show 媒体日获得 USA Today 视频专访。",
   "results": [],
   "featured_in": [
    "Wired",
    "Forbes",
    "USA Today",
    "Yanko Design"
   ],
   "url": "https://www.impact5r.com/work/#case-pixverse"
  },
  {
   "id": "senserobot",
   "client": "SenseRobot",
   "client_zh": "SenseRobot",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "ai",
   "region": "Global",
   "five_r": [
    "PR"
   ],
   "title": "An AI chess robot on 14 live FOX segments during CES",
   "title_zh": "AI 下棋机器人登上 FOX 14 场直播",
   "summary": "A CES campaign across North America, Europe and Oceania, with TV appearances planned separately to drive social reach. Fourteen live FOX segments and 42 original articles followed.",
   "summary_zh": "借 CES 同步布局北美、欧洲与大洋洲，并单独策划电视出镜带动社媒扩散，最终登上 FOX 14 场直播，收获 42 篇原生报道。",
   "results": [
    {
     "value": "14",
     "label": "live FOX segments"
    },
    {
     "value": "42",
     "label": "original articles"
    },
    {
     "value": "491M",
     "label": "total reach"
    }
   ],
   "featured_in": [
    "FOX",
    "Forbes",
    "AP News",
    "Xinhua"
   ],
   "url": "https://www.impact5r.com/work/#case-senserobot"
  },
  {
   "id": "navee",
   "client": "NAVEE",
   "client_zh": "NAVEE",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "mobility",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "From scooter brand to mobile robotics company, in two weeks",
   "title_zh": "两周内完成从出行品牌到“全场景移动智能体”的叙事升级",
   "summary": "A Silicon Valley launch at the Computer History Museum, with in-person interviews and creator livestreams, repositioned NAVEE in two weeks, reaching 80 million people in the first week.",
   "summary_zh": "在硅谷计算机历史博物馆发布全系新品，安排现场专访与达人直播，两周内完成品牌叙事升级，首周触达 8,000 万人次。",
   "results": [
    {
     "value": "16",
     "label": "quality articles"
    },
    {
     "value": "80M+",
     "label": "reach in one week"
    }
   ],
   "featured_in": [
    "USA Today",
    "LA Times",
    "China Daily"
   ],
   "url": "https://www.impact5r.com/work/#case-navee"
  },
  {
   "id": "autel-energy",
   "client": "Autel Energy",
   "client_zh": "道通能源",
   "business": "reputation",
   "year": "2026",
   "market": "b2b",
   "direction": "going global",
   "industry": "energy",
   "region": "North America",
   "five_r": [
    "PR",
    "HR"
   ],
   "title": "International and Chinese media at once, for an energy brand at CES",
   "title_zh": "CES 2026 实现海内外财经、科技媒体声量突破",
   "summary": "A complete media toolkit before the show, our Global Connect Show media day, interviews with Xinhua, TMTPost and Benzinga, and round-the-clock monitoring. The brand earned 1,180 mentions.",
   "summary_zh": "展前交付完整外媒工具包，参加 Global Connect Show 媒体日，协调新华社、钛媒体、Benzinga 专访，并全程舆情监测，最终获得 1,180 篇总声量。",
   "results": [
    {
     "value": "1,180",
     "label": "mentions"
    },
    {
     "value": "2.14B",
     "label": "total reach"
    }
   ],
   "featured_in": [
    "Xinhua",
    "TMTPost",
    "Benzinga"
   ],
   "url": "https://www.impact5r.com/work/#case-autel-energy"
  },
  {
   "id": "yarbo",
   "client": "Yarbo",
   "client_zh": "Yarbo",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "CSR",
    "GR"
   ],
   "title": "A first Canadian community programme, in three weeks",
   "title_zh": "加拿大首场 CSR 活动：扫雪机器人走进社区",
   "summary": "We matched Yarbo with the Mon Sheong Foundation and organised a snow-robot donation attended by local civic leaders, reaching 200 million people.",
   "summary_zh": "三周内为 Yarbo 匹配拥有 60 余年历史的 Mon Sheong Foundation，组织扫雪机器人捐赠仪式，社区领袖出席，总曝光超 2 亿。",
   "results": [
    {
     "value": "200M+",
     "label": "exposure"
    },
    {
     "value": "11",
     "label": "original articles"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-yarbo"
  },
  {
   "id": "ascentiz",
   "client": "Ascentiz",
   "client_zh": "Ascentiz",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "health",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "An exoskeleton brand's first international showcase",
   "title_zh": "借助 Global Connect Show，释放外骨骼品牌 CES 传播潜力",
   "summary": "Face-to-face time with tech and health journalists at our Global Connect Show media day led to 20 articles and three CES-related awards.",
   "summary_zh": "在 Global Connect Show 媒体日与科技及健康媒体面对面交流，最终获得 20 篇报道与 3 项 CES 相关奖项。",
   "results": [
    {
     "value": "20",
     "label": "articles"
    },
    {
     "value": "3",
     "label": "CES-related awards"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-ascentiz"
  },
  {
   "id": "dreame-social",
   "client": "Dreame",
   "client_zh": "追觅",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "Latin America and Middle East",
   "five_r": [
    "PR"
   ],
   "title": "12 CES videos for Dreame's emerging-market social channels",
   "title_zh": "为追觅新兴市场社媒打造 12 条 CES 视频",
   "summary": "We worked back from what CES media cared about, wrote 12 short video scripts for Latin American and Middle Eastern audiences, and ran the shoots, delivering each video the same day.",
   "summary_zh": "从 CES 媒体关注点反推视频重点，以拉美、中东等新兴市场社媒受众为标准，策划 12 条创意视频脚本并统筹拍摄，当天拍摄当天交付。",
   "results": [
    {
     "value": "1,200+",
     "label": "average likes per post"
    },
    {
     "value": "2,400+",
     "label": "likes on the top post"
    },
    {
     "value": "12",
     "label": "videos, delivered same day"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-dreame-social"
  },
  {
   "id": "vbot",
   "client": "Vbot",
   "client_zh": "Vbot 超能机器狗",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "ai",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "Four media awards at a first CES for a robot dog",
   "title_zh": "机器狗首次参展 CES 斩获 4 项媒体奖项",
   "summary": "For Vbot's first CES we built a local story around real-life use, pitched for Best of CES awards, staffed the booth for media over several days, and sent footage back to China the same day.",
   "summary_zh": "为 Vbot 首次参展 CES 定制本地化核心叙事、回归真实使用场景，针对 Best of CES 奖项定向 Pitch，连续多日驻展台接待媒体，素材当天回传国内二次传播。",
   "results": [
    {
     "value": "4",
     "label": "media awards"
    },
    {
     "value": "7",
     "label": "original articles"
    },
    {
     "value": "2",
     "label": "social video features by tech media"
    }
   ],
   "featured_in": [
    "Yanko Design",
    "Android Headlines",
    "Trusted Reviews"
   ],
   "url": "https://www.impact5r.com/work/#case-vbot"
  },
  {
   "id": "livelarge",
   "client": "LiveLarge Home",
   "client_zh": "LiveLarge",
   "business": "reputation",
   "year": "2026",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "A rebuilding story, one year after the Los Angeles wildfires",
   "title_zh": "洛杉矶山火一周年，一个重建家园的故事",
   "summary": "Within a month of the brief, we told the real story of singer Aloe Blacc rebuilding his home with LiveLarge's modular house, a year after the LA wildfires, focusing on local and construction media so it read as proof of delivery rather than a celebrity story.",
   "summary_zh": "接到需求后一个月内完成策划落地：以洛杉矶山火一周年为切入点，通过歌手 Aloe Blacc 用模块化住宅重建家园的真实故事展示交付能力，聚焦洛杉矶本地与工程建筑垂类媒体，避免被标签化为明星个案。",
   "results": [
    {
     "value": "396",
     "label": "outlets carried the story"
    },
    {
     "value": "4",
     "label": "core original articles"
    }
   ],
   "featured_in": [
    "LA Weekly",
    "California Business Journal",
    "Industrial Equipment News"
   ],
   "url": "https://www.impact5r.com/work/#case-livelarge"
  },
  {
   "id": "baseus",
   "client": "Baseus",
   "client_zh": "倍思",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "tech",
   "region": "Europe",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "A record IFA launch for a new audio brand",
   "title_zh": "IFA 2025 新品发布，传播声量破纪录",
   "summary": "Five tailored pitches to journalists in 21 countries, a full media kit, Best of IFA entries and executive interviews. The launch earned 203 original articles, 93 of them in Tier 1 media, and 27 Best of IFA picks.",
   "summary_zh": "面向 21 个国家的记者定制 5 套邀约角度，完善 Media Kit，申报 Best of IFA，并安排高管专访。发布共获 203 篇原生报道，其中 93 篇为 Tier 1 媒体，并入选 27 个 Best of IFA 榜单。",
   "results": [
    {
     "value": "203",
     "label": "original articles"
    },
    {
     "value": "93",
     "label": "in Tier 1 media"
    },
    {
     "value": "27",
     "label": "Best of IFA picks"
    }
   ],
   "featured_in": [
    "SCMP",
    "Nikkei Asia",
    "ASCII"
   ],
   "url": "https://www.impact5r.com/work/#case-baseus"
  },
  {
   "id": "ai-model",
   "client": "A leading Chinese AI company",
   "client_zh": "国内头部 AI 企业",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "ai",
   "region": "Global",
   "five_r": [
    "PR",
    "IR"
   ],
   "title": "An open-source AI model launched to Western media and developers",
   "title_zh": "中国 AI 新模型海外发布，赢得欧美主流关注",
   "summary": "Focused pitching to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, and coverage in The New York Times.",
   "summary_zh": "聚焦 40 家国际主流媒体精准 Pitch，促成 Bloomberg、Reuters、CNBC、MIT Technology Review、Wired 高层专访，并获 The New York Times 报道。",
   "results": [
    {
     "value": "34",
     "label": "original articles"
    },
    {
     "value": "82M",
     "label": "reach"
    }
   ],
   "featured_in": [
    "The New York Times",
    "Bloomberg",
    "Reuters",
    "CNBC",
    "Wired"
   ],
   "url": "https://www.impact5r.com/work/#case-ai-model"
  },
  {
   "id": "ulike-la",
   "client": "Ulike",
   "client_zh": "Ulike",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "beauty",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "A celebrity pop-up that set up a number-one Prime Day",
   "title_zh": "联合本地明星举办快闪，为 Prime Day 蓄势",
   "summary": "A Los Angeles pop-up with local celebrities built momentum into Prime Day, with three times the coverage of Ulike's closest rival. Ulike went on to rank number one on Amazon in several beauty device categories.",
   "summary_zh": "联合本地明星在洛杉矶举办快闪，为 Prime Day 蓄势，出稿量达竞品 3 倍以上，助力 Ulike 拿下 Amazon 多个美容仪品类销量第一。",
   "results": [
    {
     "value": "#1",
     "label": "on Amazon in its categories"
    },
    {
     "value": "3.18×",
     "label": "the coverage of its rival"
    },
    {
     "value": "134",
     "label": "Prime Day articles"
    }
   ],
   "featured_in": [
    "USA Today",
    "LA Weekly",
    "OK! Magazine"
   ],
   "url": "https://www.impact5r.com/work/#case-ulike-la"
  },
  {
   "id": "ulike-aad",
   "client": "Ulike",
   "client_zh": "Ulike",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "beauty",
   "region": "North America",
   "five_r": [
    "BR",
    "PR"
   ],
   "title": "Winning over dermatologists at the American Academy of Dermatology",
   "title_zh": "首次亮相美国皮肤科医生年会，强化医疗专业形象",
   "summary": "Doctor partnerships, an expert talk by a dermatologist and visits from GQ and Esquire journalists put Ulike in front of 70+ dermatologists, so professionals drove awareness and sales.",
   "summary_zh": "对接医生资源与协会合作，邀请皮肤科专家演讲，并邀请 GQ、Esquire 记者到访展台，让 Ulike 与 70+ 位皮肤科医生面对面，以专业群体驱动认知与销售。",
   "results": [
    {
     "value": "70+",
     "label": "dermatologists engaged"
    },
    {
     "value": "7",
     "label": "original articles"
    }
   ],
   "featured_in": [
    "GQ",
    "Esquire"
   ],
   "url": "https://www.impact5r.com/work/#case-ulike-aad"
  },
  {
   "id": "fotile",
   "client": "FOTILE",
   "client_zh": "方太",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "BR",
    "CSR"
   ],
   "title": "A Chinese food culture evening in New York, to launch a new dishwasher",
   "title_zh": "“味承东方”：方太在纽约以厨会友",
   "summary": "Co-hosted with NAAFIA, the North American Asian food industry alliance, with leading New York Chinese restaurants. The evening reached 370 million people through coverage in China and the US.",
   "summary_zh": "携手北美亚洲餐饮产业联盟（NAAFIA）与纽约知名中餐厅举办，中国驻纽约总领馆代表出席，中美两地报道总曝光达 3.7 亿。",
   "results": [
    {
     "value": "370M",
     "label": "total exposure"
    },
    {
     "value": "10",
     "label": "original reports"
    }
   ],
   "featured_in": [
    "People's Daily",
    "China Daily",
    "New York Daily News"
   ],
   "url": "https://www.impact5r.com/work/#case-fotile"
  },
  {
   "id": "momcozy",
   "client": "Momcozy",
   "client_zh": "Momcozy",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "health",
   "region": "North America",
   "five_r": [
    "CSR"
   ],
   "title": "A first US community programme, with a children's hospital milk bank",
   "title_zh": "策划 Momcozy 与美国儿童医院母乳库的捐赠合作",
   "summary": "We researched North American non-profits and partnered Momcozy with the milk bank at Children's Hospital of The King's Daughters, donating 50 wearable breast pumps that support around 42,000 oz of donor milk.",
   "summary_zh": "系统调研北美非营利组织，促成 Momcozy 与国王之女儿童医院母乳库合作，捐赠 50 台可穿戴吸奶器，支持约 42,000 盎司母乳捐赠。",
   "results": [
    {
     "value": "~42,000",
     "label": "oz of donor milk supported"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-momcozy"
  },
  {
   "id": "jinpai",
   "client": "Goldenhome",
   "client_zh": "金牌家居",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "GR",
    "BR"
   ],
   "title": "A first US factory opening, introduced to Dallas",
   "title_zh": "支持金牌家居 KBIS 展会及达拉斯工厂开业传播",
   "summary": "A message house and fact sheet built from scratch for the KBIS trade show and the Dallas factory opening, which local economic development partners welcomed and shared on their own channels.",
   "summary_zh": "为 KBIS 展会与达拉斯工厂开业从 0 到 1 搭建品牌信息屋与 Fact Sheet，开业获当地经济发展部门欢迎，并通过其官方渠道发布。",
   "results": [
    {
     "value": "7",
     "label": "US original reports"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-jinpai"
  },
  {
   "id": "me-finance",
   "client": "A leading financial platform",
   "client_zh": "某头部金融品牌",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "cross-border",
   "industry": "finance",
   "region": "Middle East",
   "five_r": [
    "GR",
    "IR"
   ],
   "title": "Compliant, trust-first communications in Saudi Arabia and the Gulf",
   "title_zh": "中东金融品牌合规传播与思想领导力打造",
   "summary": "A strategy aligned with Saudi Vision 2030 and strict financial regulation, culminating in the brand's first investment summit, where our CEO moderated a panel on AI in regional investing.",
   "summary_zh": "以合规为基础、信任为核心，传播叙事与沙特 Vision 2030 保持一致，并助力品牌主办首届行业级投资峰会，美讯 CEO 担任圆桌主持。",
   "results": [
    {
     "value": "+168%",
     "label": "news mentions year on year"
    },
    {
     "value": "+59%",
     "label": "reach year on year"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-me-finance"
  },
  {
   "id": "henlius",
   "client": "Henlius",
   "client_zh": "复宏汉霖",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "health",
   "region": "Global",
   "five_r": [
    "IR",
    "HR"
   ],
   "title": "A global-standard website, deck and social presence for a biopharma company",
   "title_zh": "系统化升级复宏汉霖全球品牌内容基建",
   "summary": "Benchmarked against Amgen, BMS, Merck and Takeda, we rebuilt the website, company deck and brochure for investors, partners and regulators, and launched LinkedIn from zero with a social playbook.",
   "summary_zh": "对标 Amgen、BMS、Merck、Takeda 等国际药企，重构官网、公司介绍与宣传册的信息架构；并从 0 到 1 运营 LinkedIn，制定社交媒体 Playbook。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-henlius"
  },
  {
   "id": "lingong",
   "client": "Lingong Group",
   "client_zh": "临工集团",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "industrial",
   "region": "Global",
   "five_r": [
    "PR",
    "HR"
   ],
   "title": "One group brand, launched in the chairman's New Year message",
   "title_zh": "集团品牌统一化升维，以董事长新年贺辞启航",
   "summary": "After a 19-year joint venture ended, leadership interviews across the group and a competitor review produced a new brand promise and framework, launched to staff, partners and customers worldwide in the chairman's 2026 New Year message.",
   "summary_zh": "深入访谈集团及海内外子公司核心高层，结合竞品分析提炼品牌承诺、品牌框架与核心信息，并于 2026 年元旦由董事长向全球员工、伙伴与客户致新年贺辞正式发布。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-lingong"
  },
  {
   "id": "shoplazza",
   "client": "Shoplazza",
   "client_zh": "店匠 Shoplazza",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "tech",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "Positive mentions up 673% on Reddit in three months",
   "title_zh": "运营 Reddit 品牌社区，提升口碑",
   "summary": "A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting.",
   "summary_zh": "搭建品牌社群，组织专家答疑与互动活动，在 r/ecommerce、r/smallbusiness 等社群持续发帖互动，并提供周报与月报。",
   "results": [
    {
     "value": "+673%",
     "label": "positive mentions in three months"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-shoplazza"
  },
  {
   "id": "poposoap",
   "client": "Poposoap",
   "client_zh": "Poposoap",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "BR",
    "PR"
   ],
   "title": "From almost unknown to number one in US water gardening",
   "title_zh": "从 0 到 1，成为美国园艺水景领域声量第一",
   "summary": "A dedicated media network, partnerships with US water-garden associations, creator stories and a new Pinterest channel made Poposoap the most-covered brand in its category.",
   "summary_zh": "构建专属媒体资源网络，拓展美国本地水景协会合作，并沉淀红人故事与 Pinterest 内容资产，成为品类声量第一。",
   "results": [
    {
     "value": "#1",
     "label": "share of voice in its category"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-poposoap"
  },
  {
   "id": "tencent-webinar",
   "client": "Tencent",
   "client_zh": "腾讯",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "ai",
   "region": "Global",
   "five_r": [
    "BR",
    "GR"
   ],
   "title": "A China–US AI dialogue for investors, researchers and policy watchers",
   "title_zh": "为腾讯策划中美 AI 前沿线上研讨会",
   "summary": "We shaped the topic, brought together six speakers from business, research and investment, ran the event across time zones and turned it into lasting content.",
   "summary_zh": "策划议题，汇聚商业、研究与投资领域 6 位嘉宾，跨时区组织执行，并将观点沉淀为可长期使用的传播内容。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-tencent-webinar"
  },
  {
   "id": "hunyuan",
   "client": "Tencent Hunyuan",
   "client_zh": "腾讯混元",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "ai",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "Creative X campaigns and a creator network for a 3D AI model",
   "title_zh": "创意社媒与 KOL 互动，提升混元 3D 国际认知",
   "summary": "Two themed campaigns on X and a network of 95 North American and European creators in AI, design, education, pets and food, with one campaign post reaching 39,700 views.",
   "summary_zh": "策划两场 X 平台主题 Campaign，建立覆盖 95 位北美及欧洲创作者的合作网络，单帖浏览达 3.97 万。",
   "results": [
    {
     "value": "39.7K",
     "label": "views on one campaign post"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-hunyuan"
  },
  {
   "id": "ugee",
   "client": "ugee",
   "client_zh": "汉王友基 ugee",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "tech",
   "region": "Europe and North America",
   "five_r": [
    "PR"
   ],
   "title": "Always-on media relations in Europe and the US, with Forbes coverage",
   "title_zh": "欧美长期媒体传播，登上 Forbes",
   "summary": "An always-on media programme: competitor research to sharpen the selling points, targeted product reviews, and stories timed to launches, back-to-school, Prime Day and marathon season, managed across a list of 100+ European and US outlets.",
   "summary_zh": "搭建 Always-on 长期媒体传播机制：基于竞品分析提炼核心卖点、定向邀请媒体评测，围绕新品发布、返校季、Prime Day、马拉松等节点分阶段释放内容，维护 100+ 欧美媒体名单。",
   "results": [
    {
     "value": "16",
     "label": "original articles in leading media"
    },
    {
     "value": "100+",
     "label": "European and US outlets engaged"
    }
   ],
   "featured_in": [
    "Forbes",
    "Notebookcheck",
    "International Business Times",
    "OK! Magazine"
   ],
   "url": "https://www.impact5r.com/work/#case-ugee"
  },
  {
   "id": "nuon-medical",
   "client": "Nuon Medical",
   "client_zh": "诺恩医疗",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "beauty",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "From beauty gadget to beauty-tech engineering company, at CES",
   "title_zh": "CES 上从美容仪品牌升级为美容科技工程公司",
   "summary": "We repositioned Nuon Medical around its engineering system, design thinking and scalable business model, built a focused list of beauty-tech, medical-engineering and design journalists, and prepared a briefing book for booth interviews.",
   "summary_zh": "将传播切入点从单一设备调整为“工程体系+设计逻辑+可扩展商业模式”，反向筛选美容科技、医疗工程与设计领域记者，并为展台采访准备 Briefing Book。",
   "results": [
    {
     "value": "127M",
     "label": "exposure during CES"
    },
    {
     "value": "11",
     "label": "original articles"
    },
    {
     "value": "2",
     "label": "in-depth interviews"
    }
   ],
   "featured_in": [
    "LA Times",
    "Cosmetics Business",
    "Yanko Design"
   ],
   "url": "https://www.impact5r.com/work/#case-nuon-medical"
  },
  {
   "id": "kuka-home",
   "client": "KUKA Home",
   "client_zh": "顾家家居",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "home",
   "region": "Global",
   "five_r": [
    "PR"
   ],
   "title": "A new English company profile for overseas partner meetings",
   "title_zh": "为海外渠道拜访重写英文公司介绍",
   "summary": "Ahead of senior leaders' overseas market visits, we rewrote KUKA Home's short and full English company profiles, with a clearer story and natural local language. The front-line team found them immediately useful.",
   "summary_zh": "配合公司高层海外市场走访，重新梳理顾家家居简版与详版英文公司介绍，在叙事逻辑与本地化语言上全面升级，一线团队反馈实用。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-kuka-home"
  },
  {
   "id": "hengbot",
   "client": "Hengbot",
   "client_zh": "恒之未来",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "ai",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "A robot-dog media briefing at our New York office",
   "title_zh": "在美讯纽约办公室举办机器狗媒体沟通会",
   "summary": "We hosted Hengbot's media briefing at our New York office: event planning, media training, invitations from a list of 30+ New York journalists and 20+ KOLs, and on-site support for a live demo of its Sirius robot.",
   "summary_zh": "在美讯纽约办公室为 Hengbot 举办媒体沟通会：活动策划、外媒沟通培训、从 30+ 位纽约记者与 20+ 位 KOL 中邀约，并现场支持 Sirius 机器狗演示。",
   "results": [
    {
     "value": "7",
     "label": "journalists attended"
    },
    {
     "value": "3",
     "label": "KOLs attended"
    }
   ],
   "featured_in": [
    "TechRadar"
   ],
   "url": "https://www.impact5r.com/work/#case-hengbot"
  },
  {
   "id": "artly",
   "client": "Artly AI",
   "client_zh": "Artly",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "ai",
   "region": "North America",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "One content system for an AI robot-barista company",
   "title_zh": "为 AI 机器人咖啡师企业搭建内容体系",
   "summary": "We built one storyline across Artly's technology brand (Artly AI), product brand (BaristaBot) and café brand (Artly Coffee), and ran the blog and monthly newsletter, adding Instagram and LinkedIn from Q4.",
   "summary_zh": "以“内容贯穿+节奏协同+资产沉淀”为策略，为技术品牌 Artly AI、产品品牌 BaristaBot 与体验品牌 Artly Coffee 搭建统一传播体系，运营官网 Blog 与月度 Newsletter，Q4 起运维 Instagram 与 LinkedIn。",
   "results": [
    {
     "value": "11",
     "label": "blog articles in 2025"
    },
    {
     "value": "9",
     "label": "monthly newsletters"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-artly"
  },
  {
   "id": "red-sky",
   "client": "Red Sky Lighting",
   "client_zh": "Red Sky Lighting",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "cross-border",
   "industry": "industrial",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "A new 18-page brochure and positioning for a US industrial brand",
   "title_zh": "一个月为美国工业照明企业交付 18 页宣传册",
   "summary": "For Wisconsin-based industrial lighting company Red Sky Lighting, we reworked the brand positioning and rewrote and redesigned the company brochure, delivering 18 pages in one month.",
   "summary_zh": "为美国威斯康星州工业照明解决方案商 Red Sky Lighting 重新制定品牌定位，并重写、重新设计企业宣传手册，一个月交付 18 页完整手册。",
   "results": [
    {
     "value": "18",
     "label": "page brochure, in one month"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-red-sky"
  },
  {
   "id": "bloomage-trade",
   "client": "Bloomage Biotech",
   "client_zh": "华熙生物",
   "business": "reputation",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "health",
   "region": "North America and Southeast Asia",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "Ingredient launches at SCC, IFT and CPHI, in the trade press",
   "title_zh": "SCC、IFT、CPHI 展会新品传播登上行业媒体",
   "summary": "We supported Bloomage at SCC77, IFT and CPHI with a release for its new Bloomsurfact EncapCare RP ingredient, and pitched in-depth stories on its Southeast Asia expansion, UltraHA and MitoPQQ.",
   "summary_zh": "支持华熙生物在 SCC77、IFT、CPHI 等展会传播，为新品 Bloomsurfact EncapCare RP 发布新闻稿，并通过 Pitch 获得行业媒体对其东南亚扩展计划及 UltraHA、MitoPQQ 的深度报道。",
   "results": [],
   "featured_in": [
    "Personal Care Magazine",
    "NutraIngredients Asia",
    "Ingredient News"
   ],
   "url": "https://www.impact5r.com/work/#case-bloomage-trade"
  },
  {
   "id": "writech",
   "client": "Writech",
   "client_zh": "Writech",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "tech",
   "region": "North America",
   "five_r": [
    "PR",
    "CSR"
   ],
   "title": "Back-to-school campus events at five US universities",
   "title_zh": "在 5 所美国高校开展返校季校园活动",
   "summary": "Research pointed to female college students, especially art students, as Writech's core audience. We ran wish-wall campus events at five US universities for back-to-school, with our China and US teams working round the clock.",
   "summary_zh": "通过市场调研锁定女大学生（尤其艺术院校学生）为核心人群，返校季在美国 5 所高校定制心愿墙校园活动，中美两地团队 7×24 小时接力执行。",
   "results": [
    {
     "value": "5,000+",
     "label": "students took part"
    },
    {
     "value": "5",
     "label": "US universities"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-writech"
  },
  {
   "id": "bondee",
   "client": "Bondee",
   "client_zh": "Bondee",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "tech",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "A Reddit launch for a Gen Z social app",
   "title_zh": "为 Z 世代社交应用打造 Reddit 首发",
   "summary": "Before Bondee's North American launch, we interviewed and surveyed 20+ US Gen Z users to find the core story, then ran a four-week Reddit programme across several communities, with memes built on local trends.",
   "summary_zh": "Bondee 登陆北美前，对 20+ 位美国 Z 世代用户开展画像调研与问卷，确定核心叙事；在 Reddit 多社群推广四周，并结合本地热梗制作品牌表情包。",
   "results": [
    {
     "value": "185K",
     "label": "impressions"
    },
    {
     "value": "80,000",
     "label": "views on one post in 7 days"
    },
    {
     "value": "76%",
     "label": "of posts stayed up"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-bondee"
  },
  {
   "id": "ev-monitoring",
   "client": "A Chinese electric vehicle brand",
   "client_zh": "某中国电动车品牌",
   "business": "reputation",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "mobility",
   "region": "Global",
   "five_r": [
    "PR"
   ],
   "title": "Fortnightly social listening across six platforms",
   "title_zh": "六大平台双周舆情监测",
   "summary": "We monitored conversation on YouTube, Facebook, Instagram, TikTok, Indiegogo and LinkedIn, tagged every mention by sentiment, product feedback, user experience and competitor news, and reported to the product and customer-service teams every two weeks.",
   "summary_zh": "在 YouTube、Facebook、Instagram、TikTok、Indiegogo、LinkedIn 开展社媒舆情监测，按正面/负面/中性及产品评价、用户体验、竞品动态打标签，每两周同步给产品与客服部门。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-ev-monitoring"
  },
  {
   "id": "midea-training",
   "client": "Midea Building Technologies",
   "client_zh": "美的楼宇科技",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "home",
   "region": "China",
   "five_r": [
    "BR",
    "HR"
   ],
   "title": "Cross-cultural sales training for 300 global employees",
   "title_zh": "为 300 位全球员工开展跨文化销售培训",
   "summary": "A three-hour in-person workshop on B2B business development, sales and local communication, held when Midea's global teams gathered in China.",
   "summary_zh": "围绕跨文化 B2B 业务拓展、B2B 销售技巧与 ToB 本地化传播开展 3 小时线下培训。",
   "results": [
    {
     "value": "300",
     "label": "employees trained"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-midea-training"
  },
  {
   "id": "shein-training",
   "client": "SHEIN",
   "client_zh": "希音",
   "business": "academy",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "retail",
   "region": "China",
   "five_r": [
    "PR",
    "HR"
   ],
   "title": "Building international influence and trust, with SHEIN's leadership team",
   "title_zh": "为希音管理团队开展“构建品牌国际影响力”培训",
   "summary": "A leadership session on the 5R methodology, cross-cultural communication and management, and brand crisis management.",
   "summary_zh": "面向希音管理团队，围绕 5R 方法论、跨文化沟通与管理、品牌危机管理开展培训。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-shein-training"
  },
  {
   "id": "saic-training",
   "client": "SAIC Motor",
   "client_zh": "上汽集团",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "mobility",
   "region": "China",
   "five_r": [
    "GR",
    "BR"
   ],
   "title": "Opportunities and challenges for Chinese carmakers abroad",
   "title_zh": "新出海时代中国汽车企业的机遇与挑战",
   "summary": "A 2.5-hour session for SAIC Motor's senior leadership, in person and online.",
   "summary_zh": "面向上汽集团总部高管层，线下与线上同步开展 2.5 小时培训。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-saic-training"
  },
  {
   "id": "crrc-training",
   "client": "CRRC",
   "client_zh": "中车",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "industrial",
   "region": "China",
   "five_r": [
    "GR",
    "HR"
   ],
   "title": "Building local trust, before managers are posted overseas",
   "title_zh": "外派前，为管理者建立海外信任能力",
   "summary": "A three-hour workshop on the 5R methodology and local relationships for managers about to take up overseas posts.",
   "summary_zh": "面向即将外派的中层管理者，开展 3 小时 5R 方法论与海外信任关系建立工作坊。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-crrc-training"
  },
  {
   "id": "michael-page",
   "client": "Michael Page",
   "client_zh": "Michael Page",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "into China",
   "industry": "services",
   "region": "China",
   "five_r": [
    "PR",
    "BR"
   ],
   "title": "Going-global training for CEOs in Michael Page's network",
   "title_zh": "为 Michael Page 组织的企业 CEO 开展出海培训",
   "summary": "The 5R methodology, the essentials of localization and overseas communication, for company leaders shaping their global strategy.",
   "summary_zh": "围绕 5R 方法论通识、海外本土化核心要素与本地化传播技巧，帮助企业一号位做出海战略决策。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-michael-page"
  },
  {
   "id": "popmart-training",
   "client": "Pop Mart",
   "client_zh": "泡泡玛特",
   "business": "academy",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "retail",
   "region": "China",
   "five_r": [
    "HR"
   ],
   "title": "Local brand building for Pop Mart's marketing team",
   "title_zh": "为泡泡玛特市场部讲授品牌本土化",
   "summary": "A one-hour session on building a local brand overseas, the localisation framework, and B2C communication techniques for foreign markets.",
   "summary_zh": "1 小时培训：中国企业构建品牌本土化、海外市场本土化知识框架、To C 企业海外本地化传播技巧。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-popmart-training"
  },
  {
   "id": "heytea-training",
   "client": "HEYTEA",
   "client_zh": "喜茶",
   "business": "academy",
   "year": "2025",
   "market": "b2c",
   "direction": "going global",
   "industry": "retail",
   "region": "China",
   "five_r": [
    "HR"
   ],
   "title": "Getting HEYTEA's team on the same page about going global",
   "title_zh": "帮助喜茶团队统一出海认知",
   "summary": "A two-hour session covering the basics of going global, how markets differ by region, and building a brand overseas, so the people leading expansion share one view.",
   "summary_zh": "2 小时培训：企业出海通识、全球不同区域市场特征分析、海外市场品牌建立，拉齐出海负责人的认知颗粒度。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-heytea-training"
  },
  {
   "id": "dnake-training",
   "client": "DNAKE",
   "client_zh": "DNAKE",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "tech",
   "region": "China",
   "five_r": [
    "BR",
    "HR"
   ],
   "title": "Cross-cultural B2B selling for DNAKE's overseas team",
   "title_zh": "为 DNAKE 海外团队开展跨文化 B2B 销售培训",
   "summary": "DNAKE sells smart intercom and smart home systems in nearly 100 countries. A three-hour session on the 5R methodology, cross-cultural business development and B2B sales for a team new to overseas customers.",
   "summary_zh": "DNAKE 业务遍及全球近 100 个国家和地区。3 小时培训：5R 方法论建立海外信任、跨文化 B2B 业务拓展与销售技巧。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-dnake-training"
  },
  {
   "id": "jusda-training",
   "client": "JUSDA",
   "client_zh": "准时达",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "services",
   "region": "North America",
   "five_r": [
    "BR",
    "GR"
   ],
   "title": "Turning reputation into leads for JUSDA in North America",
   "title_zh": "帮助准时达北美团队把影响力转化为客户线索",
   "summary": "JUSDA's North America team already had strong client relationships. A one-hour online session on social media, media, government and community relations, and cross-cultural selling, to turn that standing into new leads.",
   "summary_zh": "1 小时线上培训：社交媒体建设、媒体关系、政府关系与社团关系管理、跨文化客户沟通与海外销售技巧，帮助北美团队扩大本土影响力、获得客户线索。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-jusda-training"
  },
  {
   "id": "dedao-sg",
   "client": "Dedao alumni, Singapore",
   "client_zh": "新加坡得到校友会",
   "business": "academy",
   "year": "2025",
   "market": "b2b",
   "direction": "going global",
   "industry": "services",
   "region": "Southeast Asia",
   "five_r": [
    "BR"
   ],
   "title": "Going global to Singapore: a workshop for founders",
   "title_zh": "出海新加坡：创业者工作坊",
   "summary": "A small-group workshop for about 30 business owners on Singapore's market, policy environment and business culture, and the cross-cultural differences that matter on the ground.",
   "summary_zh": "约 30 人小班工作坊：新加坡市场特性、政策环境与商业文化，以及跨文化沟通的核心差异与实战技巧。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-dedao-sg"
  },
  {
   "id": "midea-paris",
   "client": "Midea",
   "client_zh": "美的",
   "business": "reputation",
   "year": "2024",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "Europe",
   "five_r": [
    "BR",
    "GR"
   ],
   "title": "A pop-up at La Samaritaine, the week before the Paris Olympics",
   "title_zh": "巴黎奥运前夕，在莎玛丽丹百货开设快闪店",
   "summary": "Design, build, staffing and publicity for a La Samaritaine pop-up, delivered in three weeks. It welcomed 6,000 visitors and laid the groundwork for Midea's next European push.",
   "summary_zh": "三周内完成莎玛丽丹百货快闪店的设计、搭建、现场支持与传播，接待 6,000 人次，为美的下一步开拓欧洲市场奠定基础。",
   "results": [
    {
     "value": "6,000",
     "label": "visitors"
    },
    {
     "value": "2.5M",
     "label": "media impressions"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-midea-paris"
  },
  {
   "id": "longi",
   "client": "LONGi",
   "client_zh": "隆基绿能",
   "business": "reputation",
   "year": "2024",
   "market": "b2b",
   "direction": "going global",
   "industry": "energy",
   "region": "Global",
   "five_r": [
    "GR",
    "CSR"
   ],
   "title": "Clean-energy leadership at Davos and COP28",
   "title_zh": "支持隆基绿能达沃斯论坛与 COP28 传播",
   "summary": "Communication planning, sensitive-issue preparation and media strategy, with executive interviews on Bloomberg, CGTN and Yicai and a Financial Times feature: 100 times the exposure of peer energy firms.",
   "summary_zh": "负责传播策划、媒介策略与敏感问题准备，安排高管接受彭博社、CGTN、第一财经专访及 Financial Times 专题报道，曝光量达同类能源企业的 100 倍。",
   "results": [
    {
     "value": "100×",
     "label": "the exposure of peer energy firms"
    },
    {
     "value": "1,458",
     "label": "English-language reports"
    }
   ],
   "featured_in": [
    "Financial Times",
    "Bloomberg",
    "CGTN",
    "Yicai"
   ],
   "url": "https://www.impact5r.com/work/#case-longi"
  },
  {
   "id": "menusifu",
   "client": "MenuSifu",
   "client_zh": "MenuSifu",
   "business": "reputation",
   "year": "2024",
   "market": "b2b",
   "direction": "into China",
   "industry": "tech",
   "region": "China and North America",
   "five_r": [
    "IR",
    "PR"
   ],
   "title": "A US restaurant-tech company, introduced to China's business media",
   "title_zh": "为北美餐饮科技公司打通中美两侧的融资与展会传播",
   "summary": "Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.",
   "summary_zh": "面向海外餐饮企业，在 NRA 展会发布新闻；面向国内，采用“三步走”融资传播策略，以 36 氪首发专访打响第一枪，并实现投中网等多家媒体首页发布。",
   "results": [
    {
     "value": "44",
     "label": "funding stories worldwide"
    }
   ],
   "featured_in": [
    "36Kr"
   ],
   "url": "https://www.impact5r.com/work/#case-menusifu"
  },
  {
   "id": "yuewen",
   "client": "China Literature",
   "client_zh": "阅文集团",
   "business": "reputation",
   "year": "2024",
   "market": "b2b",
   "direction": "going global",
   "industry": "culture",
   "region": "Europe",
   "five_r": [
    "CSR",
    "BR"
   ],
   "title": "A three-year partnership with the British Library, launched in London",
   "title_zh": "支持阅文集团与大英图书馆三年战略合作发布",
   "summary": "Local media at the launch, executive interviews on both sides and on-the-ground support, generating 71 pieces of coverage in two weeks.",
   "summary_zh": "邀请本地媒体出席并安排双方高层采访，本地团队全程支持，两周内获得 71 篇次传播。",
   "results": [
    {
     "value": "71",
     "label": "pieces in two weeks"
    },
    {
     "value": "11.3M",
     "label": "reach"
    }
   ],
   "featured_in": [
    "International Business Times",
    "Xinhua",
    "China Daily",
    "Global Times"
   ],
   "url": "https://www.impact5r.com/work/#case-yuewen"
  },
  {
   "id": "tcl-linkedin",
   "client": "TCL",
   "client_zh": "TCL",
   "business": "reputation",
   "year": "2024",
   "market": "b2b",
   "direction": "going global",
   "industry": "tech",
   "region": "Global",
   "five_r": [
    "HR",
    "PR"
   ],
   "title": "39,000 new LinkedIn followers for a global electronics brand",
   "title_zh": "TCL 思想影响力与雇主品牌搭建",
   "summary": "Monthly thought leadership on industry trends, local employee stories and multimedia, written for each target market.",
   "summary_zh": "按月持续发布行业趋势洞察、本地员工故事与多媒体内容，并针对各目标市场定制。",
   "results": [
    {
     "value": "39,029",
     "label": "new followers"
    },
    {
     "value": "7.71%",
     "label": "engagement rate"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-tcl-linkedin"
  },
  {
   "id": "urevo",
   "client": "UREVO",
   "client_zh": "UREVO",
   "business": "reputation",
   "year": "2024",
   "market": "b2c",
   "direction": "going global",
   "industry": "health",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "Three US TV segments in the week before Prime Day",
   "title_zh": "Prime Day 前一周登上 3 档美国电视节目",
   "summary": "For home-fitness brand UREVO we picked lifestyle shows on major US networks and secured Coffee with America, FOX 7 Austin and FOX 26 Houston the week before Prime Day, with a two-minute interview brief for each.",
   "summary_zh": "为家用健身品牌 UREVO 筛选美国主流电视网生活方式节目，在 Prime Day 前一周登上《Coffee with America》及 FOX 7 Austin、FOX 26 Houston，并提炼 2 分钟采访要点。",
   "results": [
    {
     "value": "5M+",
     "label": "TV viewers"
    },
    {
     "value": "500+",
     "label": "channels aired the segments"
    },
    {
     "value": "3",
     "label": "TV programmes"
    }
   ],
   "featured_in": [
    "FOX 7 Austin",
    "FOX 26 Houston",
    "Coffee with America"
   ],
   "url": "https://www.impact5r.com/work/#case-urevo"
  },
  {
   "id": "dream-valley",
   "client": "Dream Valley",
   "client_zh": "Dream Valley",
   "business": "reputation",
   "year": "2024",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "PR"
   ],
   "title": "Sleep science behind a cooling blanket, and a keynote at SLEEP 2024",
   "title_zh": "以睡眠科学为凉感被背书，并登上 SLEEP 2024 演讲台",
   "summary": "We partnered Dream Valley with sleep-research company SleepScore on a study using real sleep data, turning the findings into measurable selling points. At SLEEP 2024 in Houston, the group chairman gave a keynote and spoke with local medical KOLs.",
   "summary_zh": "协助 Dream Valley 与国际睡眠研究机构 SleepScore 合作，基于真实睡眠数据开展凉感被研究，将结论转化为可量化的核心卖点；并在休斯顿 SLEEP 2024 安排集团董事长主题演讲及本地医疗 KOL 采访。",
   "results": [],
   "featured_in": [
    "Sleep Review"
   ],
   "url": "https://www.impact5r.com/work/#case-dream-valley"
  },
  {
   "id": "benz-training",
   "client": "Beijing Benz",
   "client_zh": "北京奔驰",
   "business": "academy",
   "year": "2024",
   "market": "b2c",
   "direction": "into China",
   "industry": "mobility",
   "region": "China",
   "five_r": [
    "PR"
   ],
   "title": "Preparing a CEO for international media at the Beijing Auto Show",
   "title_zh": "北京车展前，为北京奔驰 CEO 做外媒采访准备",
   "summary": "A one-to-one session ahead of the show: a briefing on the international outlets and journalists attending, interview technique, and a full mock interview.",
   "summary_zh": "车展前一对一辅导：梳理到场国际媒体与记者情况，讲解采访应对技巧，并开展完整模拟采访。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/academy/work/#r-benz-training"
  },
  {
   "id": "bloomage",
   "client": "Bloomage Biotech",
   "client_zh": "华熙生物",
   "business": "reputation",
   "year": "2023",
   "market": "b2b",
   "direction": "going global",
   "industry": "health",
   "region": "North America",
   "five_r": [
    "CSR",
    "PR"
   ],
   "title": "A CEO's voice at the UN Sustainable Development Goals Summit",
   "title_zh": "支持华熙生物总裁在联合国 SDG 峰会边会发言",
   "summary": "Spokesperson training, event PR and targeted outreach for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.",
   "summary_zh": "为全球领先的玻尿酸企业提供发言人培训、会议公关与精准媒体触达，赵燕总裁的发言获 AP News、Yahoo Finance、Benzinga 等报道。",
   "results": [],
   "featured_in": [
    "AP News",
    "Yahoo Finance",
    "Benzinga"
   ],
   "url": "https://www.impact5r.com/work/#case-bloomage"
  },
  {
   "id": "gotion",
   "client": "Gotion",
   "client_zh": "国轩高科",
   "business": "reputation",
   "year": "2023",
   "market": "b2b",
   "direction": "going global",
   "industry": "energy",
   "region": "North America",
   "five_r": [
    "HR"
   ],
   "title": "An employer brand that supports hiring in the US",
   "title_zh": "LinkedIn 全面运维，赋能本地化招聘",
   "summary": "Employee stories, ESG and RE+ trade-show content, all written to attract local talent: 6,000+ new followers and 45.9% more page visits.",
   "summary_zh": "深挖内部员工故事，持续发布 ESG 倡议、RE+ 展会、行业动态等本地化内容，支持美国本地招聘。",
   "results": [
    {
     "value": "6,000+",
     "label": "new followers"
    },
    {
     "value": "+45.9%",
     "label": "page visits"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-gotion"
  },
  {
   "id": "glassdoor",
   "client": "A Chinese technology company",
   "client_zh": "某出海科技企业",
   "business": "reputation",
   "year": "2023",
   "market": "b2b",
   "direction": "going global",
   "industry": "tech",
   "region": "North America",
   "five_r": [
    "HR"
   ],
   "title": "A better Glassdoor presence for an overseas employer",
   "title_zh": "运维 Glassdoor 平台，提升雇主品牌",
   "summary": "Employee interviews, a refreshed profile and a response playbook for reviews lifted brand impressions by 30% in two months.",
   "summary_zh": "开展员工访谈，优化平台信息与图片，制定评论回应手册。",
   "results": [
    {
     "value": "+30%",
     "label": "brand impressions in two months"
    },
    {
     "value": "+155%",
     "label": "follower growth"
    }
   ],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-glassdoor"
  },
  {
   "id": "keenray",
   "client": "Keenray",
   "client_zh": "Keenray",
   "business": "reputation",
   "year": "2023",
   "market": "b2c",
   "direction": "going global",
   "industry": "home",
   "region": "North America",
   "five_r": [
    "BR"
   ],
   "title": "The first product placement in ShowStoppers history, at CES",
   "title_zh": "促成 CES ShowStoppers 史上首次产品植入",
   "summary": "Local relationships put Keenray's heated towel bucket at the entrance of the ShowStoppers CES media event, where media and partners tried it first-hand.",
   "summary_zh": "借助本地资源对接，加热毛巾桶产品植入 ShowStoppers 媒体活动入口，媒体与合作方现场体验。",
   "results": [],
   "featured_in": [],
   "url": "https://www.impact5r.com/work/#case-keenray"
  }
 ]
}